News: UMG Announces Launch of Def Africa Jam With Artist;Vector,Larry Gaga,Nasty C,Cassper Nyovest,More

Universal Music Group has announced the launch of Def Jam Africa to support the best in African hip-hop and culture across the continent.

The label kick started with some of Africa’s most decorated artists and MC’s such as; Vector, Cassper Nyovest, Nasty C, Larry Gaaga, Boity, Nadia Nakai, Tellaman, Tshego and Ricky Tyler. The label will have offices in Johannesburg, South Africa and Lagos, Nigeria, but will house and sign artist talent from across the entire Africa. This  was announced via the official Twitter handle of Def Jam Recording: @defjam

“Universal Music Group announced they launch of Def Jam Africa A new label division with the continent dedicated to representing the best hip-hip, Afrobests and trap talent in Africa.

Def Jam Africa will follow the blueprint of the iconic Def Jam Recordings label

(Cont) The label launches with a flagship roster, that includes some of the most influential, successful and followed African talent including: Boity, Casper Nyovest, Larry Gaga, Nadia Nakai, Nasty C, Tshevi, Tellerman, Ricky Tyler and Vector!”

"(Cont) The label launches with a flagship roster, that includes some of the most influential, successful and followed African talent including: Boity, Casper Nyovest, Larry Gaga, Nadia Nakai, Nasty C, Tshevi, Tellerman, Ricky Tyler and Vector! pic.twitter.com/aSFYGSDefn

— Def Jam Recordings (@defjam) May 26, 2020